Tuesday, May 13, 2014

Disney Plans to Milk ‘Frozen’ success

As of right now Frozen is the highest grossing animated movie of all time. It is accumulating around 1.19 billion dollars in worldwide box office sales since its release in Thanksgiving.  If it continues as it is it will become the fifth highest grossing movie ever. Because of this movie, Disney has received a 27% increase in profits. Disney is going to take “full advantage of that over the next at least five years.”  Mikey Mouse brings in around $4 billion worth of sales for Disney right in front of the Disney Princesses franchise. Cars and Winnie the Pooh are next with around $2 billion a year right in front of Toy Story with about $1 billion. Frozen is predicted to be next with around $500 million to $1 billion a year.



No comments:

Post a Comment